La Barberia - Italian passion for traditional wet shaving
La Barberia has its roots in Northern Italy, where in 2014 Paolo opened a specialty shop dedicated to traditional wet shaving and quality products for men. Soon after, he was joined by his son, and together they plunged into a world of shaving brushes, artisanal shaving soaps, Aftershave and classic shaving rituals.
La Barberia helped cultivate the renewed interest in classic wet shaving in Italy early on. For more than a decade, the family has worked closely with some of the industry's best brands and not least the enthusiasts who use the products every day.
That experience became the foundation for La Barberia's own product range. The ambition is to combine the timeless elegance of Italian barber culture with the comfort, quality and functionality you expect from modern care products.
Shaving Soap with creamy foam and excellent glide
A good one Shaving Soap is a central part of classic wet shaving. La Barberia's shaving soaps are made with carefully selected plant-based fats and developed to form a rich, dense and creamy Shaving Foam.
The foam gives the razor blade good working conditions by creating both glide and protection between skin and Razor Blade. This makes the shaving soaps suitable for the classic shave with, for example, a safety razor, Shavette or traditional Razor.
The good glide is especially valuable with heavy beard growth, where the razor blade must be able to work efficiently without unnecessary friction. At the same time, it helps protectively Shaving Foam with making shaving more comfortable and reducing the risk of the irritation and burning sensation that can occur after shaving.
Feel free to use the shaving soap together with one Shaving Brush. This makes it easy to work the soap into a rich lather and distribute it thoroughly in the beard.
Aftershave to the final step of shaving
Once the shave is complete, the ritual continues Aftershave. La Barberia Aftershave Lotions are based on alcohol produced by fermentation of wheat. It provides the classic, refreshing and toning experience one associates with a traditional Aftershave lotion.
The formulations also contain selected botanical extracts such as chamomile, marigold and saffron. The ingredients have been chosen with a focus on their soothing and nurturing properties, so that the skin is left with a pleasant sensation after shaving.
The result is one Aftershave, that fits naturally into the classic wet shaving ritual and at the same time benefits from modern formulations and carefully selected ingredients.
Freschissimo - for those who love an icy finish
If you're the type who can't get enough menthol after shaving, Freschissimo is an obvious acquaintance.
La Barberia Freschissimo Aftershave Fluid is alcohol-free and fast absorbing. It has been developed to provide a significant and long-lasting cooling sensation after shaving. A high content of menthol is combined with pure peppermint essential oil, which gives the intense freshness that the name Freschissimo suggests.
The formulation also contains aloe vera and witch hazel, which contribute with nurturing, moisturizing and soothing properties. You therefore get both the powerful cooling effect and skin care after shaving.
Three distinctive fragrance universes
The scent is an important part of the experience of traditional shaving products, and La Barberia works with different expressions that range from warm and sophisticated to crisp and extremely fresh.
Cuoio Gentile combines soft leather and warm tobacco with refined notes of vanilla and cocoa. The scent profile is rich, warm and elegant and interprets the classic leather scent in a balanced way.
Freschissimo goes in a completely different direction. Here, pure essential peppermint oil is the focal point for an intense, aromatic and long-lasting freshness. An obvious choice for those who want a shave with a maximum sense of freshness.
Verde Bergamotto is fresh, lively and clearly inspired by the Mediterranean. Bergamot meets lime and grapefruit in the opening, after which the fragrance develops with an elegant floral heart and is rounded off by vetiver and musk. The result is a fresh citrus scent with more depth than a classic citrus scent.
Italian barber culture in modern form
La Barberia is aimed both at the experienced wet shaving enthusiast and at those who want to make daily shaving more than just a practical task.
The brand's approach is based on many years of practical experience with traditional shaving and close contact with people who share an interest in shaving equipment, Shaving Soap and Aftershave. The products are created with respect for the classic shaving ritual, but without being stuck in the past.
With La Barberia, you therefore get Italian shaving products, where tradition, plant-based ingredients, modern formulations and distinctive scents go hand in hand. This is shaving for you who appreciate both the process and the result.
